Will App Pricing Raise?
February 10, 2010 1 Comment
With the release of the new iPad we may start to see changes in the App store pricing hierarchy. Along with the iPad will come specific Apps for its platform. As we saw in Apples Keynote address on the iPad, some developers have already started to develop applications for the iPad, electronic arts, New York Times are just to name a couple. The makers behind Omnifocus also announced that they will be putting a lot of work into development on this iPad platform. This is a very exciting time, but may bring about pricing changes in the Apps store.
If you bought Omnifocus for iPhone, like me, you noticed that it’s already an extremely high-priced app regarding iPhone apps. With further development Omnifocus will be release for the iPad, but at what price. No doubt since the iPad is faster and has a bigger screen will the iPad version cost more than the iPhone version. What will be the defining factor to make you justify purchasing the same app? Just to have the set? I think not.
If developers are planning on creating applications for the iPad they need create something specific for the iPad, this is especially true if they plan on raising the price. Something that defines using an iPad that cannot be used on and iPhone. Only then will apps that I have already paid for iPhone versions, get my business. The iPad versions of already existing apps need to have key features that only the iPad can offer. It would be sad to see the higher priced iPad versions have features that the iPhone is totally capable of. Features included that justify the higher iPad app cost should not include those which the iPhone app customers have requested, those features need to be included in the iPhone versions as well.
The apps should not have a bigger price tag simply because they live on a larger device, they should be put through more development, more design, and more beta testing to justify their existence. I will not pay for an app again just because its UI was ported for the iPad from the iPhone. The fact that the iPad is bigger and faster will generate higher prices I am sure. We may start to see either the App store split or have apps starting off at higher prices than their .99 iPhone App Store brother. I will gladly pay higher prices for App Store apps, they just need to go through more rigorous work to demand the higher price. If they don’t, it is usually clear, and will not part me with my money.
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What justifies paying more for and iPad App version?
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I agree with you on iPad development including features beyond those of the iPhone and am hoping for something more like the full client app for OS X. The killer feature that would make me purchase the iPad would be handwriting integration with OmniFocus. I’ve written about that in a recent post at http://johnkendrickonline.com. John